This is the slogan on a NHS leaflet in Sheffield that was handed out to school children.
The leaflet was created by Steve Slack, the director of the centre for HIV and Sexual Health at NHS Sheffield. He did it with the intention of not promoting safe sex but promoting enjoyable sex. He thought that it would discourage young people to lose their virginity so quick as they could still get sexual pleasure from themselves and get to a point whereby they were ensured that they could enjoy their sexual experience.
A headmaster in the area described the leaflet as "deplorable".
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